His unwavering confidence and how he backs it up on the mic is what made Joey a pillar of the Kansas City hip-hop scene. With a knifing drawl, fleet flow, and dense lyrics, Joey Cool transcends his moniker when he’s on the attack. Though he may have this effortlessly “cool” persona, Joey comes for your head each and every time he picks up the mic. The name is a reflection of his nonchalant bravado and swagger, but don’t get it twisted. There’s only one way to describe a rapper with a bigger audience than ever, wilder shows than ever, and crazier flows than ever-and it’s the title of his twenty-second full-length album, ASIN9NE. He also introduced his own craft beer Bou Lou-in partnership with KC’s own Boulevard Brewery. Mainstream went Tech when he ignited ABC’s Jimmy Kimmel LIVE! Meanwhile, Complex mused upon “How Kendrick Lamar Became a Star With Help From Tech N9ne.” He has sold out hundreds of shows as part of a relentless schedule. His collaborators have ranged from Eminem, The Doors, Lil Wayne, Tupac, Boyz II Men, T.I., MGK, and Gary Clark, Jr. He notched 23 entries on the Billboard Top albums Chart and holds the record for “most Top 10 albums on the rap chart.” Tech has cracked the Top 5 of the Billboard Top 200 four times. Beyond tallying billions of streams and views, he has scored four platinum singles, three gold singles, and a gold album. The Kansas City, MO rapper has gone from packed Midwest underground shows to the annual Forbes “Cash Kings” list multiple times, the cover of XXL, the playlists of Sir Elton John and Dwayne Johnson, and national commercials for the Super Bowl champion Kansas City Chiefs. The craziest thing is how far he’s come since co-founding Strange Music in 2000. He’s bucked every trend, and not only built a culture, but a whole damn world with Strange Music. One of the most insane, and impactful legacies in hip-hop belongs to Tech N9ne.
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